If you think you have to have a thorough understanding of web development in order to manage your site, then rest assured this is definitely not the case. However, website management is still very important. If your website is a car, then site management is car maintenance. Just like your car, your website will break down or crash if you don’t perform regular management procedures.
With that being said, site management is not always easy. Depending on your service duration and business type, there is the potential for a massive process comprising a large number of steps.
There are quite a few procedures you need to perform regularly as part of managing your website.
1. Site and data backup
Just like the data on your computer hard drive, your website needs to be backed up from time to time. One primary reason for this is that your site is vulnerable to cyber-attacks, server-side mishaps or other network glitches. With a backup, you’ll be able to have your site up and running in minimal time.
You need to back up your site to:
Prevent the loss of data
You or one of your teammates may accidentally end up deleting some of your website data. If there is a back-up then these kinds of accidents won’t be a major setback in the smooth operation of your website.
Minimize loss of revenue
If your website brings in revenue through sales, then every second your site is down is cutting into your profits. A recent backup will enable you to keep this downtime to a minimum.
Cut downtime loss during site rebuild or renovation
If your website has been active for years then you’ve certainly got a ton of data stored. This can include product pages, edited images and content that has been developed from ideas that took hours or even days to come up with.
When it comes to rebuilding your site, or even renovating a part of it, having the latest back-up of your site on hand is a huge help. Otherwise, years of effort will go down the drain as you have to develop your site from scratch.
2. Database optimisation
If your website is subscription-based (a blog site, for example) or is an online store where you can add and update products, then your website has a database. Your site’s database contains all the information you put into your site.
With every database comes a set of responsibilities. That is if you don’t want it to get in the way of your site’s operation. These responsibilities are called database optimisation.
Why do you need to have your site database optimised?
Your site will load faster.
You’ll save space in your website database.
You’ll improve your site data security.
So how should you optimise your website database?
3. Checking landing pages
If you regularly run landing page based paid advertisements on social media or search engines, then this step is very important.
The landing page is the first page people will be directed to from your sponsored social media posts or search engine ads, so it’s imperative that it’s up, running and optimised.
When it comes to your landing pages, several issues can arise.
Slowing down due to heavy traffic.
New visitors aren’t getting a clear idea of your offer.
Your web server has a glitch.
The product or service you are selling may be out of stock.
4. Downtime Preparation and management
Downtime is the duration that your website remains inaccessible. This can be for a whole host of reasons, but some of the most common are:
For most small and medium businesses, 50% of downtime situations due to hardware malfunction. The processor on the server-side may overheat, the network cables of your ISP may be severed or there may be a city-wide power outage. Despite the level of protection, the hardware supporting your website may malfunction at some point.