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An application programming interface (API) allows two applications to communicate with one another. APIs enable software applications to share data, for instance, or enable you to access a third-party system’s functionality from a custom application.

For example, you might use an API to allow your email marketing software and customer relationship management (CRM) software to share data. You could also use an API to add a geolocation feature to your app. 

API integration services involve connecting two applications via APIs so that they can communicate with each other. Data integration services involve connecting data sources, perhaps using APIs, as well as extracting, organizing, and delivering the data.  

What do data and API integration services include?

With data and API integration services, you can connect software or third-party APIs to enable data and feature sharing between various applications. 

You can integrate numerous types of software, including marketing automation tools, lead management systems, CRMs, ecommerce platforms, online advertising platforms, payment gateways, and more.

Data integration services may also involve extracting data from systems, organizing it, ensuring it’s formatted correctly for your needs, and delivering it to other systems. 

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